Japanese Sharp Corporation releases a press statement on 27 August 2008 that did not grab any headlines. But one day, it may be on Page One of every newspaper on earth! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in destroying the bird flu virus known as H5N1.
With increasing regularity, the press reminds us that bird flu is the prime suspect to cause mankind's next pandemic. Pandemic sounds terrifying. It is. That’s when a deadly virus turns totally global, in a very negative sense. 50 million people may die in a global pandemic. No way, you say. But its happened before, during the 1918 Spanish Flu pandemic! That deadly killer flu was confirmed on 5 October 2005 by the World Health Organization (WHO) to be caused by H1N1, a bird flu virus.
PANIC STATIONS! PANIC STATIONS?
Not now. The H5N1 virus was identified in China in 1996. Up to 10 Sep 2008, WHO data puts the death toll at 245, a "relatively small number" statistically. So what’s the fuss? Scientists monitoring the virus fear that it may mutate into a form that transmits from human to human. To the knowledge of WHO, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. Should the dreaded virus mutation take place, you can expect pandemonium on a global scale.
As the threat grows day by day, countries around the globe are conscientiously preparing for the worse (more on this in a later post). At our individual level, we should start doing some homework too.
Ok, so what has the Sharp ionic air purifier to do with all this. Is it not just another ordinary ionic air purifier? It is ordinary in that it performs the usual functions of the run-of-the-mill air purifier by getting rid of dust, dirt, smoke, dander, pollen, cuisine and pet odours, pollutants, allergens etc. If there is really a tested defence shield against a deadly virus, why not? And that is precisely what Sharp is telling us; get the whole package with their Plasmacluster Ion Technology.
The next obvious question for the value-conscious, would be “yes, that makes a whole lot of sense but at what cost”? According to Sharp, none at all! Sharp contends that it is cheaper than any other competing ionic air purifier when measured over 5 years. Value for money grabs my attention anytime! How is it possible in this nothing-is-for-free world?
Well, in promotional materials, using the Plasmacluster Ionic Air Purifier Model FP-N40CX as the basis, Sharp contends that it is much better value for money as there is no filter replacement costs for the first 5 years. At US$399, the Sharp model compares favourably against a typical competitor's ionic air purifier that may cost US$160 upfront but over 5 years cost a total of US$560 due to annual filter replacement costs of US$100 each.
Since I have only started on this study, I would greatly appreciate any feedback on the numbers quoted by Sharp. Just email me if you have actual data.
Meanwhile, I'm going to scrutinise intently the Sharp Plasmacluster Ion Technology. Especially since bird flu is still not quite at pandemic proportions.
It’ll be way too late when that hits. Believe me, I have seen it. Imagine thousands of frantic people going from drugstore to drugstore looking for the same face mask. The N95 mask was touted as the only effective weapon as a near-pandemic scare gripped Asia. SARS! Four letters that struck terror in Asia. The SARS (severe acute respiratory syndrome) virus started spreading from Asia, infected 8,096 people around the world, resulting in 774 fatalities. Being well prepared is half the battle won.
Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.
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