27 August 2008 may prove to be a pivotal point in mankind's war against the much-feared bird flu pandemic. On that day, Sharp Corporation unveiled its latest technological weapon against the unseen enemy! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in destroying the bird flu virus known as H5N1.
With increasing regularity, the press reminds us that bird flu is the prime suspect to cause mankind's next pandemic. Pandemic does not just sound terrifying. It is. That’s when a highly contagious and deadly virus goes global, in a very negative sense. In 1918, an invisible bug is believed to have wiped out 50 million people during the Spanish Flu pandemic! That deadly killer flu was confirmed on 5 October 2005 by the World Health Organization (WHO) to be caused by H1N1, a bird flu virus.
Red Alert! Time to PANIC?
Not quite, not yet anyway. "Only" 245 people infected by the H5N1 virus, as per WHO data as at 10 Sep 2008, have died since 1996 when it first surfaced in China. So what’s the fuss? A bird flu virus that attains human-to-human transmission capability is the ultimate horror of the scientific community. As of now, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. But if (it seems the virus has not reached the “when” stage) the dreaded virus mutation takes place, you can expect pandemonium on a global scale.
With increasing momentum. many countries are conscientiously preparing for the worse (more on this in a later post). At the individual level, we should start making preparations too.
Ok, so what has the Sharp ionic air purifier to do with all this. Is it not just another ionic air purifier? Yes, it's ordinary in that it takes care of the usual stuff that we look for in an air purifier – dust, dirt, smoke, dander, pollen, cuisine and pet odours, pollutants, allergens etc. But if we can get protection from all these and more in one ionic air purifier, especially one that is a tested defense shield against a potentially deadly virus, why not? And that is precisely what Sharp is telling us; get the whole package with their Plasmacluster Ion Technology.
The next obvious question for the value-conscious, would be “yes, that makes a whole lot of sense but at what cost”? Here again, Sharp claims that it's at no extra cost! Sharp contends that it is cheaper than any other ordinary ionic air purifier when measured over 5 years. Wow, value for money sure gets my attention! But, how is this possible in this nothing-is-for-free world?
In promoting the Plasmacluster Ionic Air Purifier Model FP-N40CX, Sharp contends that it is definitely better value for money as there is no filter replacement costs for the first 5 years. At first sight, the typical competitor's upfront cost of US$160 looks cheap compared to Sharp's US$399. But add in the annual replacement filter replacement costs of US$100 and the total outlay for the competing ionic air purifier comes to US$560.
If you have relevant data, be it on Sharp or the competitors, I would greatly appreciate your input. Just email me if you have actual data.
My next move would be to seriously investigate the Sharp Plasmacluster Ion Technology. Especially since bird flu is still not quite at pandemic proportions.
Don't procrastinate. Fear etches itself deep in my psyche. I remember my family, along with thousands of other frantic people, scrambling around town looking for the much-touted N95 face mask when the last near-pandemic scare took place in Asia. In case you have not heard, the year was 2003. The SARS (severe acute respiratory syndrome) virus originated in Asia and infected 8,096 people around the world, resulting in 774 fatalities. As always, being prepared is half the battle won.
Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.
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